Due to the gold rush in social networking, social bookmarking has become an increasingly effective method of directing targeted traffic to your website or blog. When people see your vote on social sites such as Digg or Reddit, they’re pretty fascinated. Many times they will visit your site to see what you have going on and if you have anything interesting to offer. Bookmarking sites are similar to search engines in that people use them to find targeted information or are looking for a specific product/service. The huge difference between Google and social bookmarking sites is that the bookmarking sites are controlled by the users, not search engine bots. An article is rated based on feedback, meaning people vote for articles they find useful, share it with others, and the new reader votes for it. Therefore, social sites rely on the community to determine what is quality information and what is simply a waste. So if you’re going to utilize social bookmarking as a means of marketing your site, providing the proper information so that people find it interesting is crucial.

Do not worry about whether or not your business can gain from this type of marketing, that’s a proven fact – better you should be worrying about what is the best strategy for you and your business to make the most out of this form of marketing. It would be well worth the investment to outsource this type of work to someone who has SEO experience and trust in them to do the right thing in order to meet your business goals and expectations. Social bookmarking sites not only help you drive quality traffic to your sites but also help them get indexed quicker by Google and other search engines. Choosing the right social networking site is also important, you need to know how good the site is and be able to supply the content that would be relevant to those people who are part of that site. For you to have the best results, it is vital that your content is quality, relevant, accurate, and unique. It is key that you have this kind of content for your bookmarks, or people will have no interest in bookmarking it. For your bookmarking strategy to work, you should always remember the purpose of your content: to drive people to your website and get them to stay on that site so you can make a sale.

Another thing to keep in mind is that using a social bookmarking site doesn’t mean just being a marketer for your own site. You need to bookmark other peoples sites as well, if you want to get good results. You have to balance the two. You need to become a valued member of the social community by sharing sites that people want to read or you will be tagged as a spammer, which is the worst thing that could happen. So if you ever come across an interesting site which will most likely prove helpful to others, give back to the community, bookmark it, and share it with other members. Social bookmarking sites can be a very effective way to drive traffic provided that they are user wisely.

Tagged with:

Filed under: Social Bookmarking

Like this post? Subscribe to my RSS feed and get loads more!