Your mailing list is your market but building up a good list takes time, something which is a problem for new internet businesses that need to start selling fast to generate an income. That is why many of them make the mistake of buying lists – these are never focused enough because out of the thousands of names, very few will be of people who are interested in what you have to offer and also because you do not know how many of the addresses are valid. While there are no quick ways to build a list, there are some list building techniques that can be used to reduce the time it takes and one of the most basic is SEO or Search Engine Optimization.

SEO is nothing more than making your site as relevant as possible to search engines so that you appear high up on the search results which means that the number of visitors you have will be large. But getting visitors is not getting business – that will come later after you start sending them sales emails based on the email addresses they leave with you in return for a free download that they will get in return for their addresses. The most popular of the freebies you can offer is an ebook about what you have to sell – those who opt for it are those who are interested in your line of business and are the best target market for you. You could also use a splash page to get addresses – many people think that these are annoyances but remember that Barak Obama used had one on his website during his presidential campaign and look at where he is now. A splash page is simply a page where everyone arriving at your site is greeted with an enticing headline and an offer for news and updates on the product in general (not your specific product –it’s too soon for that). Once you have these addresses you can use them for sending out newsletters and articles that will indirectly sell your products as well as for direct selling mails.

Do not overlook the potential of offline List Building techniques. Get email addresses of friends and business contacts for your circle of relatives and friends and email these people giving the reference of whom you got their address from. This will establish a reference and the person you are mailing will be more inclined to read the mail since he has received it because someone he knows thinks it may interest him.

There are other list building techniques you can try, but these are good starting points – just remember that building up a good list takes time and you will need to be patient.

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