A lucrative mailing list is not about how big the list is but about how accurate it is in allowing you to communicate with your real market and not with every Tom, Dick or Harriet. It is easy to get a huge jumble of email addresses and start sending out mails to them, but most of them will produce no result and you will be wasting a lot of time with no hope of any returns. Lucrative List Building is based upon developing a mailing list that allows you to focus your attention on your real market – those who are most likely to buy from you. Setting up a squeeze page with a tempting free offer – something that relates to your products so you know the people who accept your offer are those who are interested in what you are selling – is a great way to begin your lucrative list building exercise.

Make sure your squeeze page is clean – putting in a lot of links or ads will distract from the main purpose of the page which is to get people to register with their addresses. Keep the page small with the minimum of words so that the offer you are making is the focal point of the page – you do not want people to lose interest after reading 2 paragraphs and quit before they register. The average first time visitor to a squeeze page sends less than 5 seconds in deciding whether on not to read further so the headline has to be something that grabs attention from the get go – remember you are trying to build a list of potential customers and the headline must be directed to only those who may buy from you. Keep the opt in box simple and direct; make it clear that this is quick and easy to fill up – ask for too much information and the visitor may resent the invasion of his privacy and wonder what you are up to. Make sure that there is a clear statement that people who register can opt out whenever they want – knowing the option of dropping out is there makes the decision to register easier.

After people register they will expect fast results but while giving them the download link immediately is okay, a better option would be to email them the link as this will enable you to check if the email address is valid and keep your mailing list full of only working email addresses. Do not let talk of huge lists mislead you – lucrative list building is all about having a list of people who are really potential customers and not just people who’s addresses you have come across or bought – that is a waste of your time.

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