Many times, when talking about Google Panda update, it is not a good idea to think of it in isolated terms.

The Panda update was done with the best of Google’s motives. The aim of this update is to help remove all of the spammy content that has begun to infiltrate peoples’ search results. You know those queries you do where you want good information but find the same terribly written content spread out on a bunch of different sites? Google Panda would like to help that stop. It wants people to be sure that the results they are given through searching are extremely relevant and not just a person who is trying to trick the system into yielding more advertising revenue.

That’s good and all, but as an online marketer, it is natural that you’ll be worried about the changes that this has wrought throughout the market. Places like HubPages and Ezine Articles have been hit especially hard, which might have been where a great deal of your site visitors was originating from. That doesn’t mean, however, that you are certain to become a failure. Not only is that not true but the opposite is true: now your traffic will be extremely targeted and more interested in getting what you have to sell to them. Of course, this depends on your ability to work with the system.

So how could you get this done?

Stop stuffing keywords into your web site content. Focusing on a few keywords or phrases is good but stuffing them in where they do not belong isn’t good. This is one of the more important rules in content writing–particularly now. Google’s crawlers are more intelligent now than they’ve ever been in the past. They can tell when a keyword is used naturally and when it is actually forced.

Update your web site frequently. This may be through the inclusion of an article. Frequent blog updates is another way to get it done. It is actually even possible to do this through the regular polishing of your web site content. Regardless of the reason, update frequently so that Google crawls your web site a lot. Ever since its Panda update, Google values active sites even more than they ever have in the past. The longer you go between revisions, the lower you’ll be in the search results.

Your content has to be completely unique. Don’t use reconstituted PLR content. You should not post something that you grabbed off of an open source website. Google Panda will penalize you terribly for using duplicate content–even if that content simply appears duplicated. Posting content that isn’t unique is a fantastic way to guarantee that your site is ignored by all of Google’s bots and spiders. That can’t be great for your bottom line, can it?

You need to work as hard as possible to publish and earn back links–both inbound and outbound. Your best bet is to actually earn backlinks from web sites with the best reputations possible. Traffic funnels and directories will not boost your popularity within Google. Google really wants to ensure that your link is genuine so they also spider the source. This implies that you must literally earn the backlinks you get.

There are a lot of things you can try to help your business and your site become more Panda compliant. A lot of them are little more than good sense. Consider what you wish to find when you search and then ensure your web site matches that. If you do this, you’ll be ok.

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