The majority of people do not have any concept about what is possible with having a business blog, and we really are speaking about the range of effects.

In the event you already have a successful business and your website has a lot of visitors, you might wonder why you must have a business blog. To continue with a level of success or to enhance that success, it is now essential to have a blog as part of your internet presence. A business blog is vital to maintaining your current client base and growing it. A business blog adds value to an already profitable web site, something not easily done otherwise.

Static sites are quite impersonal. People prefer it when they know there is someone real around who will respond to their questions. There should be more to a website than the print and the photos. Your clients can post comments and questions on your blog, to which you can reply directly, enabling you to develop rapport with your customers, something that you can’t do with a static website. Folks have become used to social networking, and want to talk about things, especially intended purchases. A blog could be often updated to always show the latest information. It is also possible for your blog to constantly provide the latest and newest information.

Web owners are completely aware that 80 percent of their visitors is from the search engines. The major search engines are the most effective source of targeted prospects. People will find your services or products through their search queries on the search engines. This way highly relevant traffic is led to your web site. The initial step in getting onto the search engines is to have your pages indexed, which is faster with blog pages than with a static web site.

With the unique ping function that blogs have, visitors can be directed easier to a blog than a static site. Every time a new post is made, it is pinged, letting the search engines know that new content has been put on the website. Spider bots are then sent by the search engines to examine the material on your blog to find out if it is fresh. Your fresh content will be indexed if the spiders okay it, so that when one of your keywords are searched on, your page will appear in the results. Then it is simply a matter of getting your web pages to rank high enough so that lots of people will see them.

Internal links are instantly created when you publish something new, which doesn’t happen automatically with static web pages. There you must link them together manually, together with making a logical site map. You waste time and effort working on technical things which on a blog are carried out on auto-pilot. If your web site is a blog, the energy you waste on a website’s technical issues can be directed into more productive things. When you have a web based business, you are going to see that it is becoming essential to have a business blog.

Tagged with:

Filed under: Blogging

Like this post? Subscribe to my RSS feed and get loads more!